Product is stuck on the shelves. Everyone knows that consumers place significant emphasis on a food’s appearance when in a grocery store. In the wrong packaging, even the best-tasting products can look unappetizing. If products remain on grocery shelves rather than making their way into consumers’ carts, consider evaluating the product’s packaging. If the shrink bag is making the product look unappealing because of unsightly discoloration, poor clarity or a loose fit, the product has lost its attractive edge, which will negatively impact profits.
Solution: Consider how and where each product will be displayed before selecting shrink packaging. If a product is being displayed in a case with harsh bulbs, for example, be sure the shrink bag has UV-resistant capabilities to prevent discoloration. Show off the beauty of the product with a high-quality film that contains a high shrink rate. This will offer better clarity of the product as well as a tighter, more form-fitting package with less dog ears.
Additionally, consider how long the product will be on the shelf. The superior oxygen and moisture barrier properties of high-quality shrink film will extend shelf life.
International Plastic Engineering Co., Ltd
Add: Changle Industrial Zone, Haimen City, Jiangsu Province 226124, China
Contact: Michelle Fan